Do you know what should go into your on hold message? - WE DO!

You've spent a lot of time and money to get qualified prospects to call. Are you wasting their time with worthless junk that any forth grader could write? Too many companies waste the opportunity to tell customers what they want to hear. Customers and prospects are calling because they are interested in what you offer. Often this precious opportunity is wasted because the on hold message just gives what we call The Fantastic Four: Location, Hours Of Operation, a boring list of Products, and predictable "boilerplate" phrases (like: "your call is very important to us," "our expert technicians", "our prices are the lowest," or "your call will be answered by the next available representative.")

Now, just so you don't misunderstand what we're saying. Let's explain each one of these commonly overused 4 components and explain when and how to properly use them.

Location: Yes, callers often need to know where you are, particularly if have a retail or service location. To incorporate this into the marketing equation described here you need to discuss how your location is a benefit. What's close, why it is a benefit and why your competitors can't claim the same specific benefits?

Hours of Operation: When you know how messages on hold work (a loop of recordings) it's easy to see that including your hours of operation isn't effective. Most callers won't hear it. But, if your schedule helps to differentiate you from your competition, this is something that you should include. We'll show you several better approaches to doing this.

Products & Services: If you're like most businesses, you don't get to many calls from prospects asking "What do you sell again, because I have no idea and didn't have anything better to do than call random businesses in the phone book today". Usually customers know something about what you offer - that's why they're calling. People know that an auto repair shop fixes cars and that a hotel offers accommodations for travelers. Here's what they don't know: what makes you different and better than your competition? Does your message help them know why they should choose you instead of your competition? If you aren't clearly and concisely telling your customers how you are any better than anyone else... they won't have anything else to base their decision on other than price.

Do most of your callers just ask for your location, hours, and directions?
If so, we have better suggestions about how to give callers this information. It's helpful to the caller, and can save your time and expense.

Predictable "Boilerplate" Phrases: You've heard them...far too many times. Most on-hold messages tell people what they already assume, and don't accomplish anything. Instead of saying "We value our customers" or other cliche statements that don't make an impact, why not give your customers important information about how you're their best choice? Say something that educates and informs instead of boring your customers with the same meaningless statements your competitors give them. If you don't, you'll just sound like your competitors.

Please don't misunderstand us. We're not saying that there's no difference between you and competition. But to your average caller, most messages make it impossible to know what makes you better!

Informer Messages Are Different: We figure out the answers for you: How do your products and services make you the best choice? What do you do that provides value that your customer should know about? Then we make sure that the script, the voice, the music, and the quality of your message effectively communicate that is critical message to your customers. One client told us "We sell a commodity. It's the same as our competitors. So we've got to say the same thing." After asking the right questions, their Informer Messages now really do help them stand out. They give the caller information that helps them save time and money. We educated their caller about the extra service they already provided, hadn't talked about.

Our goal is to make every person on hold understand exactly why they would be an absolute fool to do business with anyone else BUT YOU regardless of your price.