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Anyone can write a script filled with platitudes and have any average
voice read it into a microphone. Anyone can list out the services provided
along with hours of operation and address with all the gusto of 3-week-old
bread.
With Informer Messages On Hold you get the most effective on hold message that
makes the optimum impact. That's why the fasting growing marketing consultants on the Inc.
100 List, "Monopolize Your Marketplace" (www.marketingst.com) use Informer Messages for
their clients. We're unique: we use the highly successful marketing
equation I+E+E+O=$
Interrupt
+
Educate
+
Engage
+
Offer
=
Sales
First, Interrupt: You'll get your best prospects to pay attention to your marketing.
Your message has to give your callers a great reason to listen, or they won't.
Simple enough to say, a lot more difficult to pull off in real life, unless you
understand what you're about to learn here.
The second component is Engage: Your messages gives the caller the information
that will help your prospect make the best decision possible, or in other words,
help make their decision easy. That's critical.
The third component is Educate: Once you've Interrupted and Engaged the prospect,
you have to give information that allows them to logically understand how and why you
solve that problem. This is accomplished by giving detailed, quantifiable, specific
information. This turns the corner from an "emotional" sell-you interrupted and engaged based
on emotional HOT BUTTONS-to a "logical" sell. This is easy to do if you just follow the
marketing equation.
The fourth component of the marketing equation is the Offer: Now the prospect's been
Interrupted based on problems that are important to him, been Engaged by the promise of a
solution, and examined the Educational information that makes your solution real and believable.
Now its time to make the offer about how you can help you client.
It could more information to make their decision easier (from a Free Report, Website,
Blog, Video, CD, or DVD), or "an easy step" they can take that minimizes (or eliminates)
their risk, and makes it easy to work with you. Not sure of what "an easy step" might
be? We can work with you every step of the way. Unlike most companies in our industry,
we're marketers (not telephone techs or DJ's). We know and use the most advanced
techniques that will help you achieve your goal: to sell more.
As you can see, this marketing equation follows the formula for what marketing is
supposed to do in the first place. In fact, at this point, with the brief exposure you've
just had to the marketing equation, we can simply say that marketing's job is to interrupt,
engage, educate, and offer.
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